The Spoon Boon Blog

T-Mobile is all set to offer mobile broadband in different budget schemes to suit all pockets this Christmas season. The shift in focus is going to be the company’s marketing strategy ahead of the holiday season this year.

Speaking about the popular free laptop or economy prices scheme, company sources acknowledged that the laptop idea was indeed a good one and had expanded its customer base significantly. However, it is felt by top management that laptops are easily accessible nowadays and that most people already own them.

The company has therefore decided to change its focus to provide a kind of connection that will work both for those with laptops as well as those with traditional machines. Hence, mobile broadband gift packs designed to fit every pocket are being promoted as the ideal gifts for friends or family. The gifts start from an economical £20 right up to £146.80, with attractive freebies and benefits thrown in.

Laptops may still be the preferred gifts for some consumers. For them, T-Mobile clarifies that the earlier scheme will continue to operate through other sources. However, the direct sales channels of the company will now focus on broadband packs instead of laptops.

Following these reports, it seems as though T-Mobile will indeed be the first UK provider to call it quits as far as the subsidised laptops scheme is concerned.